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Social Media Fundamentals for Artists


Saturday, June 29     10:00 AM - 4:00 PM

Instructor: Serena Webber

Art Show season is here, and along with showing comes promoting! Do you want to do a better job promoting your art and increasing sales? Social media is a very powerful (and sometimes necessary) tool for building your art business and helping more people see your in-person work. Websites like Facebook, Pinterest, Instagram, etc. can help your artwork achieve a global audience seen by millions instead of only a few dozen. However, it can be intimidating for first-timers and those without much experience.

Take out the stress by letting a professional guide you through it! Artist, teacher and social media maven Serena Webber has run a very successful online art business for the past several years, including selling e-courses and artwork through her Instagram, Facebook, and YouTube pages. She credits much of her success in her art business to mastering social media, and she wants to help you do the same!

Topics include:

  • Basic website set-up & design
  • Facebook Business Page: creation & set-up; posting; inviting others to "Like" your Facebook Business Page
  • Facebook Groups: the untapped market
  • Instagram: setting up an account; hashtag secrets; setting up a beautiful feed; mistakes to avoid
  • Pinterest: creating Boards; adding & advertising your artwork
  • YouTube: setting up a YouTube Channel; the tremendous power of YouTube
  • Twitter: hashtags; tagging
  • Promotion & marketing through social media
  • Online communication, ethics, & professionalism
  • Watermarking
  • How to process payments online

**PLEASE NOTE: Serena will be demonstrating all key points on her laptop. Students are invited to bring their laptops (if they have one) as time will be provided for setting up social media accounts and getting comfortable using the various websites. Students unable to bring a laptop will NOT be able to set up their profiles during class.

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